Speak your clients' languages

The results of the first large-scale behavioral study of consumers' preferences with regards to English or non-English online content has been recently published by Common Sense Advisory. In response to the ongoing debate on whether the translation and localisation of online content is worthwhile, a group of researchers surveyed the opinion of more than 2,400 non-English speaking consumers from 8 different countries: Brazil, China, France, Germany, Japan, Russia, Spain, and Turkey. The idea was to understand what is the impact of language on purchasing decisions.
The conclusion? Yes, language does matter. Even consumers who feel comfortable in English prefer to purchase from websites written in their native language. The final report entitled "Can't Read, Won't Buy: Why Language Matters on Global Websites" is available for download from the Common Sense Advisory website.

hي-fen translation solutions is a translation agency based in London providing high quality translation services into and from over 30 languages.