In the age of global markets, businesses are quite keen to get the best, state-of-the-art website to promote their products and services. A lot of money and effort is put into the design, technology and SEO. Then there is also the cost of developing the content, which involves hiring marketing professionals, copyright fees, etc. But is it enough to guarantee business?

What happens in this process is that the translation of the website is often overlooked. We have recently posted a poll on ecademy.com on the subject:

"HOW LIKELY ARE YOU TO BUY SERVICES/PRODUCTS ONLINE FROM A WEBSITE WHICH HAS BEEN POORLY TRANSLATED INTO ENGLISH?"

The results can be accessed on: http://www.ecademy.com/node.php?id=65095

The majority of people would avoid a badly translated website. We can only conclude that bad translations mean bad business!